Maxim Mironjuk
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May 06, 2026
A/B testing is part of everyday work for many product teams, yet many popular client-side testing tools degrade the exact metrics they are meant to optimize. Flash of original content, extra render-blocking JavaScript, and layout shifts hit Core Web Vitals directly, and with them conversion rate and search engine ranking. Teams that know the real performance price of their testing setup can make a deliberate choice between client-side, server-side, and edge-based testing.