While B2C stores are built for simple transactions by individuals, Magento B2B models complex business relationships. That includes managing company accounts with multiple users, customer-specific price lists that are only visible after login, and features like quote management. B2B also puts far more focus on efficiency (e.g., quick-order lists) and technical integration with ERP systems, compared to purely emotional marketing.

Natively, the extensive B2B features (like company accounts or shared catalogs) are only included in the paid Adobe Commerce version. However, as a specialized agency we can retrofit these features into Magento Open Source cost-effectively, using high-quality third-party modules and custom programming. That gives mid-sized businesses full B2B power without Adobe's steep enterprise licensing fees.

Yes, Magento supports "login as customer" functionality. Your sales team can log into a customer's account with special permissions, to fill the cart together with them or finalize orders directly on-site at the customer. Combined with quote management, your field sales team becomes a digital unit that can document and close negotiations directly in the system.

This is one of the technically most demanding tasks in B2B. We implement interfaces that either import pricing logic from your ERP (e.g., SAP or Navision) into Magento, or – for highly complex live calculations – validate the price directly from the ERP via an API call in the cart and checkout. Through intelligent caching, we ensure the store stays lightning fast despite these custom calculations, without any delays for the customer.

A requisition list is a permanent shortlist of products a customer regularly needs. Unlike a cart, which empties after checkout, a requisition list stays intact and can be reused for reorders again and again. This is especially valuable for B2B customers who need consumables or standard spare parts on a fixed cycle and want to shortcut the search process in the store.

Yes, we configure the registration process so new customers don't get immediate access to prices or ordering functions after signing up. An administrator receives a notification, checks the company details and VAT ID, and only then manually activates the account. This ensures your B2B catalog stays protected from end consumers or curious competitors, and only genuine business partners see your terms.

Yes, through the "payment on account" feature, we can define an individual credit limit for each company. The system automatically monitors outstanding balances and available budget. Once a customer reaches their limit, the payment method gets hidden at checkout, or the order must first be authorized by your internal sales team. This automates your accounts-receivable management and minimizes default risk on large orders.

Quick Order is built for maximum performance. Users can either type in individual SKUs, with autocomplete speeding up selection, or upload a CSV file with hundreds of line items. We optimize the cart process so bulk imports are validated in real time and the customer gets immediate feedback on availability, dramatically shortening the ordering process for professional buyers.

Yes, within the company structure, we can store different shipping and billing addresses for various business units. The customer company's administrator controls which employee is allowed to use which addresses. When transmitting to your ERP system, we ensure the correct debtor IDs are included, so your accounting can automatically assign orders to the right cost centers.

We implement strict access controls at the code level. For shared catalogs meant only for logged-in company customers, we set Google meta tags to "noindex, nofollow" and use server-side checks to prevent access by unauthorized bots. Your exclusive products and prices stay completely confidential and never appear in public search results, while your public marketing pages remain perfectly SEO-optimized.

Yes, Adobe Commerce includes a purchase order approval workflow. We can define rules such as: "any order over €500 must be approved by the department head." The buyer places the order, but it enters a pending state and the supervisor is notified by email. Only after their digital approval is the order forwarded to your warehouse or ERP. This digitizes your customers' internal control processes and increases their loyalty to your portal.

Yes, through a bidirectional ERP connection, orders placed outside the store (e.g., by phone or EDI) also flow back into the Magento customer account. The customer gets a complete 360-degree view of all their business transactions with your company. This is a massive value-add for transparency, and it makes your store the central hub for your customer's accounting and purchasing team.

This is one of the biggest challenges. Standard Magento indexes can slow down with an extremely large number of pricing rules. We use advanced techniques like offloading price indexes to Redis, or specialized search servers like Elasticsearch/OpenSearch. By deploying Hyvä Themes on the frontend, we also ensure client-side data processing stays lightning fast, so even complex price lists don't hurt the shopping experience.

Absolutely. Magento's multistore architecture allows running different B2B portals for different countries within a single installation. We account for local currencies, tax systems, and language-specific B2B conventions. Central data management in the background lets you efficiently run your global B2B business from one team, while your local customers enjoy a perfectly localized experience.

The first step is a detailed process analysis. In a joint workshop, we go through your sales processes and check which Magento B2B features offer the biggest lever for your efficiency. We then create a technical spec and a roadmap for step-by-step rollout. Just send us a message or give us a call – we'll get your B2B sales fit for the digital age.