Product copy, category copy, blog articles – professionally written and continuously maintained.
A technically flawless shop doesn't sell itself – it needs product copy, category copy, and fresh content that both convinces customers and ranks on Google. We handle it for you, ongoing or one-off.
Many shop owners have neither the time nor an in-house marketing team to keep writing new product copy, category pages, or blog articles. The result: generic manufacturer copy, stale category pages, and a blog that's been silent for months while competitors keep moving ahead with fresh content. Our content service takes care of exactly that – professionally written, SEO-optimized, continuously maintained.
Important to know: this page describes a paid service where we do the work for you. If you'd rather maintain your own content, you'll find a free guide in our Magento manual. Both paths are legitimate, they just suit different starting points.
01
Two Services, One Offering
Content creation and content maintenance are often sold as separate services, with different contacts and inconsistent quality. We offer both from a single source, with the same understanding of your brand and audience:
Product Copy
Individually written instead of copy-pasted from the manufacturer, focused on selling points rather than pure specs, and matched to the terms real customers search for.
Category Copy
Intro copy for category pages that both orients customers and targets the right search terms, without reading like bloated SEO filler.
Blog Articles
Regular expert articles that build authority and drive organic traffic beyond pure product pages, often the single most effective lever for new visitors.
Landing Pages
Targeted pages for campaigns, new product lines, or seasonal promotions, with a clear call to action instead of a generic description.
Seasonal Updates
Copy that's regularly adjusted to season, trends, or new product variants, instead of going stale permanently and losing relevance.
SEO Refresh
Existing copy that's stopped performing gets analyzed against real ranking data and specifically reworked rather than rewritten from scratch.
All six services can be freely combined – from a single product text to an ongoing editorial plan with a monthly blog article and regular category copy maintenance.
02
Who This Is For
This service is worthwhile especially when content matters but consistently falls to the bottom of the daily to-do list – a pattern we see again and again across small and mid-size shops, regardless of industry:
Typical starting point:
Shop with no in-house marketing or editorial resources
A new product line needs good copy, fast
The blog has been silent for months
Rankings are dropping due to stale content
An in-house attempt with freelancers produced inconsistent quality
What you get out of it:
More time for sourcing, customer service and growth
Consistent copy quality instead of a patchwork from different authors
Content aimed at both selling AND ranking, not just one of the two
Predictable, transparent cost instead of a lengthy freelancer search
One point of contact who understands both the copy and the technical Magento side
03
How the Process Works
Four steps, whether it's a single text or ongoing support – deliberately lean so not too much time passes between briefing and published copy:
STEP 1
Briefing
You name topics, products, or pages that need content – or we identify gaps together based on your existing catalog.
STEP 2
Draft
We research keywords and audience, write the copy, and deliver a first draft for review.
STEP 3
Approval
You review, give feedback, we refine – until the copy matches your brand voice in content and tone.
STEP 4
Publication
We publish the copy directly in the shop – with ongoing maintenance, this repeats on a fixed cadence agreed with you.
04
Content & SEO Together
Content creation without SEO knowledge is often wasted effort – great copy nobody finds generates no revenue. The reverse is just as true: pure keyword optimization without readable copy is worthless too. That's why our content service works closely with our Magento SEO expertise:
Keyword Research
Copy is aligned to the search terms your customers actually use, not assumptions or guesswork.
Meta Data
Meta titles and descriptions are delivered to match the content, not filled in generically afterwards or left to Magento's defaults.
Internal Linking
New copy gets sensibly linked to existing pages instead of sitting in isolation and wasting link equity in the shop.
Structured Data
Where it makes sense, content is marked up with schema.org data to enable rich snippets in search results.
The result is content built from the start to be found, instead of being awkwardly retrofitted for search engines afterward. This shows up most clearly with product copy: text written only to sell but missing the actual search terms stays invisible no matter how well it's written, while text optimized only for keywords but convincing no one gets found but doesn't sell. Only the combination of both delivers real value.
05
Pricing & Booking Models
No package lock-in, no minimum volume – you book exactly the amount of copy you need right now, and can scale up or down anytime:
All prices are based on our transparent EUR 30 hourly rate, see our pricing overview. For larger volumes (e.g. 50+ product texts), we put together a flat-rate quote.
Example calculation: 30 product texts at EUR 30 plus 4 blog articles at EUR 90 come to EUR 900 + EUR 360 = EUR 1,260 for a one-off relaunch package. Ongoing maintenance is calculated separately as a monthly add-on to a maintenance package, not as a flat per-text fee. This transparency sets us apart from content agencies that bill a flat rate per word or per article regardless of actual research effort.
06
Content Service vs. the Manual Guide
Content Service (this page)
Paid service – we handle research, writing, and maintenance completely for you, you don't write anything yourself.
Magento Manual
Free guide on how to maintain CMS pages, blocks, and blog articles yourself in the admin. See the manual chapter.
Let's Fill Your Shop With Content
Whether it's one-off copy or ongoing content maintenance: tell us briefly what you need and we'll put together a transparent quote.
Frequently Asked Questions About the Content Service
What does the content service cost?
Product copy from EUR 30, category copy from EUR 45, blog articles from EUR 90 – all calculated at our transparent EUR 30 hourly rate. Ongoing maintenance can be added to a maintenance package.
Can I order copy just once, without an ongoing contract?
Yes. Content creation can also be booked as a one-off project, for example for a relaunch or a new product line. Ongoing maintenance is worthwhile on top of that if you want the content to stay current.
How is this different from the manual guide?
Our manual chapter on content shows you for free how to maintain CMS pages, blocks, and blog articles yourself. This content service is the paid alternative, where we handle the writing and maintenance completely for you.
How long does it take to produce a piece of copy?
Individual product or category copy usually within a few days, blog articles a bit longer depending on research effort. For larger volumes (e.g. 50+ texts), we agree on a delivery schedule.
Do you write in languages other than German?
Yes, English is standard too – especially for multi-store shops, we write content directly for multiple language versions.
How do you deliver the finished copy?
By default directly into your Magento shop, after your approval. On request we can also deliver as a document.
Can I specify my own brand guidelines or a particular tone of voice?
Yes, during the briefing step we agree together on tone of voice, form of address and any existing brand guidelines, so the copy matches your existing communication.
Is there a minimum order or a minimum contract term?
No. You can start with a single product text and scale up or pause as needed, with no minimum order and no long-term commitment.