No, that's exactly the advantage of a PWA. You develop only a single application that's accessed via the browser. It automatically adapts to all devices and can be installed by the user like an app on the home screen. You save yourself the expensive parallel development for iOS and Android and don't need to maintain separate apps in the stores.

Yes, a PWA uses so-called service workers that cache content in the background. If the user loses their internet connection, they can continue browsing already loaded pages, read product descriptions, and add items to the cart. Once back online, data syncs with the Magento server, which is a huge advantage especially in areas with poor mobile reception.

Google weighs mobile performance and usability extremely heavily (Core Web Vitals). Since PWAs are optimized for speed and smooth interaction, they usually meet these requirements perfectly. However, correct technical implementation of Server-Side Rendering (SSR) is important so search engine crawlers can actually index the content of the JavaScript-based app – we fully support you here.

A responsive theme (like Luma or Hyvä) only adapts the layout to screen size but remains technically a classic website that must load data from the server on every click. A PWA, on the other hand, is a decoupled application that feels like a native app, can send push notifications, works offline, and through intelligent caching has almost no loading time between page transitions.

Yes, since iOS 16.4, Apple also officially supports web push notifications for PWAs added to the home screen. This closed one of the last major gaps. You can now reach your customers directly on all relevant platforms (Android and iOS) and inform them about new offers or their order status, which massively increases repeat purchase rates.

PWA development costs are usually higher than a classic theme redesign, since the architecture is more complex and many third-party modules need to be individually connected to the API. Professional PWA projects typically start in the mid five-figure range. However, this should be viewed as a long-term investment in infrastructure that replaces expensive native apps and sustainably increases conversion rates.

The business logic in the backend remains identical and can continue to be used. However, the part of the module responsible for frontend display must be completely rewritten for the PWA (usually in React or Vue). Many major module vendors now offer GraphQL interfaces, which significantly simplifies integration, but custom adaptations require development work.

Yes, in addition to the Magento server, a Node.js server is usually needed to deliver the frontend and handle Server-Side Rendering (SSR). A powerful GraphQL interface and intensive Redis caching are also essential. We work with specialized e-commerce hosts to ensure your PWA's infrastructure remains scalable and stable at all times.

Due to the high complexity and necessary decoupling of frontend and backend, you should plan for a 4 to 9 month timeline for a PWA project. During this time, a complete redevelopment of the frontend logic takes place. We work in an agile manner, so you get early insights into progress and we can perfect the system together.

PWA is definitely a premium solution. For smaller stores with limited budgets, a Hyvä theme is often the more economical choice for achieving excellent loading times. A PWA is worthwhile for companies with a very high mobile traffic share, who want to strengthen their brand through app features, or who are pursuing a headless strategy for maximum scalability.

Adobe is continually working to map all Magento features into PWA Studio. The most important functions like cart, checkout, customer account, and product filters are present. Special B2B features or complex product configurators, however, often need to be individually adapted for the PWA interface, which we consider in detail during project planning.

Indirectly yes, since the headless architecture provides an additional security layer. The frontend only communicates with the backend via defined API endpoints, reducing potential attack surfaces. PWAs also mandatorily require HTTPS encryption, which secures data transport between user and server at all times. We ensure strict security for GraphQL interfaces.

Theoretically this is possible via "wrappers" (like Apache Cordova or Capacitor), but it actually contradicts the concept of a PWA. The whole point of a PWA is precisely to bypass store dependency. Users can install the PWA directly via the Safari browser on iPhone, which is entirely sufficient for most use cases and saves you the store fees.

For you, almost nothing changes in day-to-day work. You continue to use the familiar Magento backend to create products, change prices, or maintain CMS content. The PWA automatically pulls this data via the API. For more complex frontend layout changes, we use modern pagebuilder solutions that are fully compatible with the headless architecture.

It always starts with comprehensive consulting. We analyze your current situation, your goals, and your budget. If PWA is the right path for you, we create a technical concept and a roadmap. Just contact us for an initial conversation – we're happy to show you the potential of this technology for your business success.