Chapter 10Selling in several languages: Germany, Austria, Switzerland and Italy
Munich is close to Austria, Switzerland and Italy, and many brands from the region sell across the border. A shop for the DACH region and beyond has to do more than translate texts. Prices, currencies, shipping methods and payment methods differ by country, and customers expect their language in emails, invoices and search too.
Magento maps this through several store views and websites. A customer from Austria sees prices in euros and suitable shipping methods, a customer from Switzerland sees francs and their own payment methods. How to set this up cleanly is described on the multistore setup page. As a Magento agency for Munich we plan languages from the start in product data, URLs and search engine optimisation and do not add them at the end.
Chapter 11What to watch when selling into several countries
These points regularly lead to questions in projects of a Magento agency for Munich. You clarify legal details with your legal advisor, we take care of the technical implementation:
Price display per country
Gross prices with the VAT of the target country or net prices for business customers must be separated cleanly.
Shipping and customs
Deliveries to Switzerland need different papers than deliveries within the EU. The shop should take that into account when ordering.
Hreflang and separate URLs
Each language gets its own addresses and is marked up unambiguously for search engines so that the right version appears.
Translated mandatory pages
Imprint, withdrawal and privacy belong in every language in the right place.
With a clean structure from the start you avoid duplicate content and confused customers. That saves an expensive clean-up later.
Chapter 12Fast brand shops with Hyvä: what a Magento agency for Munich delivers for mobile customers
Most visits today come from smartphones, even for premium brands. A shop with large images still has to load quickly on mobile, otherwise customers leave before they have seen the brand. With Hyvä as the front end, much of the ballast of the classic Magento theme falls away. The result is shorter loading times, better Core Web Vitals scores and a layout that can be adapted freely to the brand.
With the Magento agency for Munich, performance optimisation is part of the project and not a later extra order. We measure before launch, compare after launch and show you the numbers.
Chapter 13Newsletter, customer retention and privacy in the brand shop
A brand lives on relationships. Newsletters, customer accounts and recommendations are therefore more important than the next discount. At the Magento agency for Munich we connect common newsletter services, pass order and customer data on only with consent and set up tracking so that it matches the consent. The overview Tracking and social shows which building blocks exist for this.
The cookie banner is not a tedious obligation here but part of trust. A shop that explains clearly what it stores feels more premium than one that hides notices. We make sure banner, consent and measurement work together.
Chapter 14After launch: maintenance, updates and security for your brand shop
A shop is not finished at go-live. Magento receives regular security updates, payment providers change interfaces, and new campaigns need new functions. The Magento agency for Munich that built your shop should be able to keep looking after it without anyone having to get up to speed again. With us, the update service and maintenance and support are part of it.
Security belongs here too: patches, access rights, backups and a plan for emergencies. As a Magento agency for Munich we document what we change so you can trace at any time what happened in the shop. If needed we review existing shops through a code audit and tell you where the risks are.