Create an Online Shop: Cost & Process Explained Transparently
Magento 2, Hyvä Theme, Tailwind CSS – from shop rental to a fully custom project.
Thinking about having a Magento shop built, but unsure what cost and process to expect? This page gives you the orientation you need before the first conversation – no sales pressure.
Anyone commissioning an online shop for the first time quickly runs into a confusing price range – online you'll find everything from "EUR 500 builder kit" to "six-figure enterprise project". The honest answer: it depends heavily on what your shop actually needs to do, how many products it manages, and which backend systems need to be connected.
This page breaks the topic down into real price ranges and a realistic process, instead of fobbing you off with vague "price on request" phrases. You'll learn what actually drives the price, how long a typical project takes, and which of the two fundamental paths – rental or custom project – fits your situation.
01
Two Paths to Your Own Shop
Before we get to concrete numbers, the most important fork in the road: do you want to rent a shop, or commission a custom project? Both paths lead to a fully-featured Magento shop with a Hyvä theme, Tailwind CSS, and all the core functionality of a professional online store, but differ significantly in starting cost, flexibility, and ownership. Which path fits depends less on company size than on the complexity of your requirements and how important full control over code and infrastructure is to you.
Shop Rental (Magento as a Service)
We provide infrastructure, a theme foundation, and ongoing operations as a complete package – ideal for getting started fast without investing in custom development upfront. Updates and maintenance are already included. Shop rental details.
Custom Project
You own the code, design and infrastructure, all tailored to your requirements – makes sense for more complex needs like ERP integration, B2B logic, a fully custom design, or if you want to stay independent of a single vendor long-term.
02
What a Magento Shop Really Costs
The price range for Magento projects is deliberately wide, because "an online shop" can mean five completely different projects – from a lean relaunch with 200 products to a B2B system with customer-specific price lists for thousands of items. For orientation, real price ranges instead of vague promises, all based on our transparent EUR 30 hourly rate:
Project Type
Typical Effort
Price Range
Shop rental, standard theme
Setup included
from EUR 100/month
Simple relaunch, custom theme
40 – 80 hrs.
from EUR 1,200
Shop with ERP/SAP integration
80 – 200 hrs.
from EUR 2,400
B2B shop with custom price rules
100 – 250 hrs.
from EUR 3,000
Multi-store, multiple languages/countries
Varies
By effort
All figures are reference values based on typical projects – you'll get an exact estimate for your case in the free discovery call. As a rule, the more clearly requirements are defined upfront, the more accurate the first estimate.
Example calculation: a B2B shop with SAP integration, a custom theme, and roughly 120 hours of total effort comes out to 120 × EUR 30 = EUR 3,600 in development cost, plus ongoing hosting and an optional maintenance package from EUR 89/month. This example shows how the transparent hourly rate translates directly into a traceable total, instead of disappearing into a vague "from" number.
03
The Typical Project Process
Five phases whose duration varies by project size, but that always happen in this order:
PHASE 1
Discovery Call
Free and no-obligation: your plans, your budget range, a rough feasibility check, and an initial read on whether rental or a custom project fits better.
PHASE 2
Concept & Requirements
Scope, required integrations, design direction, and data-migration needs get defined concretely and quoted as a binding offer.
PHASE 3
Development
Built in stages with regular milestones on a staging environment for testing, so you see progress continuously instead of only at the end.
PHASE 4
Launch
Final testing of checkout, payment methods and shipping, migration to the production server, personal support on launch day.
Six factors decide the actual effort of a project in practice – none of them is decisive on its own, but combined they explain most of the price difference between two seemingly similar shop requests:
Product Count & Catalog Structure
50 products in one category is a different project than 50,000 products with complex attributes, configurations and variants that need to be mapped cleanly in the catalog.
ERP/SAP Integration
Connecting to SAP, Dynamics, or another ERP system means additional interface development for two-way product, stock, and order synchronization. More on ERP integration.
B2B Features
Customer-specific pricing, minimum order quantities, tiered pricing, or multi-step order approval workflows add significant development effort compared to a pure B2C shop. More on B2B features.
Custom Design vs. Standard Theme
A fully custom Hyvä theme with its own design system needs noticeably more development time than a customized standard layout from the shop rental with just colors, logo, and fonts.
Multi-Store & Internationalization
Multiple languages, currencies, or country stores mean additional configuration, translation, and testing effort, especially with store-specific pricing or tax rates.
Data Migration
Bringing existing data (customers, orders, products, reviews) over from a legacy system like Shopify or WooCommerce is its own, plannable project step with its own testing effort.
Payment and Shipping Integrations
Every additional payment method or shipping carrier integration beyond the standard means its own configuration, testing, and often its own interface.
05
Shop Rental vs. Custom Project in Detail
The choice between the two paths depends less on budget alone than on how much you value long-term independence and full customizability:
Criterion
Shop Rental
Custom Project
Starting cost
Low (from EUR 100/month)
Higher, but you own it
Code ownership
With mironsoft
With you
Customization
Limited to theme variants
Fully flexible
Time to market
Days to a few weeks
4-12 weeks, depending on scope
Best for
Beginners, lean shops
Complex, growing requirements
A rule of thumb that has proven useful in practice: if you're unsure whether your business model even fits online selling via Magento, start with shop rental and gather real data. If you already run a shop and are hitting concrete growth limits (no ERP integration, B2B terms you can't map, a standard theme that's too rigid), a custom project is usually the more economical decision than another workaround.
06
Why mironsoft?
10+ years of Magento experience, 150+ delivered projects, a fair, transparently communicated hourly rate instead of hidden flat fees – and the honesty to tell you when a simpler option like shop rental is actually the better fit for your case.
Specialized in Magento and Hyvä instead of an all-round agency for everything
Direct line to the developer, no multi-layer project management in between
Long-term support beyond launch instead of "project closed, good luck"
Experience with both paths (rental and custom), so the recommendation is honest, not driven by maximizing project size
Let's Talk About Your Shop Project
Tell us briefly what you have in mind – in the free discovery call we'll honestly tell you which path fits you.
Via shop rental you start from EUR 100/month plus server costs. A custom project starts around EUR 1,200 for simple relaunches, at our transparent EUR 30 hourly rate.
How long until my shop is online?
Shop rental: often within days to a few weeks. Custom projects: typically 4 to 12 weeks, depending on scope and integration complexity.
Can I switch from shop rental to my own shop later?
Yes, that's a common path: many start with shop rental and commission a custom project later as the business grows and requirements get more complex.
Do you also handle migration from an existing shop?
Yes, migrating data (customers, orders, products) from Shopify, WooCommerce, or an older Magento shop is a regular, plannable part of the project.
Is the discovery call really free and non-binding?
Yes. We discuss your plans and give a rough estimate of effort and cost – with no obligation to accept a quote.
Do I have to decide between rental and a custom project upfront?
No, that's exactly what the discovery call is for – we look at your requirements together and recommend the path that actually fits your budget and goals.
What happens after launch?
We recommend a maintenance package so security patches and updates keep flowing in. It's not mandatory, but most clients choose it.