Wishlist and Compare List

How customers add products to their wishlist or compare several products side by side.

Two native Magento features help customers get an overview before buying:

Wish List

Via a heart icon on product cards or the product detail page, logged-in customers can add products to their personal wish list — useful for saving items for later or sharing them with others (Magento offers a "Share Wishlist" feature via email for this). Whether guests (non-logged-in visitors) see this feature depends on configuration and theme — a customer account is generally required.

Compare Products

A corresponding button lets customers add multiple products to a compare list, which lays out all relevant attributes (price, dimensions, technical specs) side by side in a table. This is especially helpful for products with many technical specifications (electronics, furniture) during the purchase decision.

Both features are standard Magento functionality and normally need no extra backend configuration — if they're not visible on the storefront, first check whether the current theme even includes them in its layout (Hyvä themes sometimes deliberately trim these to keep the page lean).

Comments on Wish List Items

When adding a product to the wish list, customers can optionally attach a personal comment (e.g. "Size M, for a birthday"). This comment stays attached to that entry and can be edited later directly in the wish list — handy when a customer saves several variants of a product and later can't recall the exact reason.

Adding to Cart from the Wish List

Every wish list entry can be moved to the cart individually with a click; the wish list page also usually offers an "Add All to Cart" button that adds every in-stock item at once. Products that are no longer available or out of stock are automatically skipped or flagged accordingly.

Managing the Compare List

Products are added to the compare list via a button on the product card or the product detail page; a small counter icon in the header shows the current number of compared products. On the compare page itself, each item can be removed individually, or the entire list can be reset via "Clear All".

One Wish List per Customer

In Magento Open Source, every customer has exactly one wish list — multiple themed wish lists (e.g. "Gifts" and "For Myself") are an Adobe Commerce feature ("Multiple Wish Lists") and not included in the Open Source core. Anyone who needs that kind of separation has to work around it with individual comments (see above) or an extension.