Magento 2 Post Purchase Survey: How Did You Hear About Us?
SKU: POSTPURCHASESURVEY1
- question and answers in the admin, per store view
- answer with one click on the confirmation page
- reporting by channel, count and revenue
- voluntary, anonymisation after a period, CSV export
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Magento 2 post purchase survey: “How did you hear about us?” answered right away
With the Magento 2 post purchase survey from Mironsoft you ask customers one short question right after the order, for example “How did you hear about us?”. The answer is linked to the order and evaluated in the admin: which channels bring revenue and which only bring clicks? The survey appears on the confirmation page or through a link in the order email, is voluntary and needs no extra library. The frontend uses Alpine.js in the Hyvä theme.
Question and answers
Single or multiple choice, free text for “Other”, random or fixed order.
Voluntary
No mandatory field, the order never depends on filling it in.
Link in the order email
Anyone who has already left the page answers later through a link.
Reporting
Answers by channel, count, revenue and cart value in the admin.
Data-minimising
If you wish without personal reference: reporting only with order total, without customer data.
Why a Magento 2 post purchase survey reveals more than analytics
Web analytics shows which page a visitor came from, but not what actually convinced them. Recommendations from friends, podcasts, trade fairs or conversations do not show up there, they end up as “direct”. Anyone who distributes a marketing budget then decides on incomplete ground.
A Magento 2 post purchase survey asks the question where the answer is most reliable: right after the order, while the customer still remembers. The combination of answer and order value shows which channel really brings revenue. The module asks voluntarily and in a data-minimising way; the data-protection assessment stays with the shop operator.
Define question and answers: how to design the post purchase survey
In the admin you define the question and the answer options, such as search engine, recommendation, social media, podcast, trade fair and other. You maintain the texts per store view. For “Other” a short free-text field with a character limit appears. The order of answers can be shuffled so that the first option is not favoured. Several questions are possible but deliberately kept short.
- Single or multiple choice, free text for “Other”
- Shuffle answers or keep a fixed order
- Texts per store view
Where the survey appears: confirmation page and order email
The Magento 2 post purchase survey appears on the confirmation page right below the order thank-you and can be answered with one click, without a page change. In addition the order email optionally contains a link that opens the question later. Only one answer is stored per order, a second participation is excluded. Guests can take part without needing an account.
- Answer with one click on the confirmation page
- Optional link in the order email
- One answer per order, also for guests
Reporting in the admin: channels, revenue and trends
The Magento 2 post purchase survey dashboard in the admin shows answers by count, share and revenue. That shows you that a channel with few answers brings above-average carts. Filters by period, store view and new customers reveal developments. You read free-text answers in a list and assign them to an existing answer if needed. A CSV export allows passing the data on to your marketing.
- Answers by count, share and revenue
- Filters by period, store view, new customers
- CSV export and assignment of free texts
Voluntary and data-minimising: privacy settings
Participation in the Magento 2 post purchase survey is voluntary and is labelled as such. You choose whether answers stay linked to the order or are anonymised after a period so that only answer and order total remain. A cron job enforces the period. You link a notice about data processing to your privacy policy. The module deliberately provides no rewards for taking part.
- Voluntary, never a condition for the order
- Anonymisation after a period in days
- Notice text with a link to the privacy policy
Where a Magento 2 post purchase survey delivers insight
Four situations in which a Magento 2 post purchase survey improves decisions.
Distributing the marketing budget
You see which channels convince according to customers and shift budget from click generators to revenue generators.
Making recommendations visible
Word of mouth shows up in no analysis. The survey shows how big it really is.
Checking new campaigns
After a podcast ad or a trade fair you see from the share of the answer whether the appearance paid off.
New-customer analysis
With the filter for new customers you check how first-time buyers became aware of your shop.
Magento 2 post purchase survey: with and without the module compared
The difference to guesses from web analytics.
| Topic | Without module | With Mironsoft Post Purchase Survey |
|---|---|---|
| Channel rating | Only click paths, much of it “direct” | The customer’s own answer next to the order |
| Revenue link | Missing | Answer linked to the order total |
| Participation | External survey tools, media break | One click on the confirmation page |
| Privacy | Third-party provider needed | In the shop, with anonymisation after a period |
| Reporting | Manual spreadsheets | Dashboard, filters and CSV export |
How we set up the Magento 2 post purchase survey for you
The process after you place the order.
Briefing
You name the question and the answer options. We clarify whether answers are to be anonymised.
Installation
We install the module, set up the Magento 2 post purchase survey for your store views and place the question on the confirmation page. Afterwards we check answers from guests and customers.
Order email
If you wish we add the link to the survey in the order confirmation.
Testing
We test single participation per order, free text, character limit and anonymisation.
Handover
Your team learns to read the report and adjust questions.
Delimitation from NPS surveys and review reminders
An NPS survey measures satisfaction and willingness to recommend, a review reminder collects product reviews. The Magento 2 post purchase survey, in contrast, asks how the customer became aware of your shop and relates the answer to revenue. The modules complement each other and can run side by side.
Note on privacy: the survey is voluntary. Which notice texts and which legal basis your shop needs, please clarify with your legal adviser. Mironsoft does not provide legal advice.
No download — personal setup instead
Post Purchase Survey is not listed here as a ready-made download file for self-installation. The purchase is a service commission: we get in touch after the purchase, install the module in your shop and agree on question, placement and privacy together with you.
Frequently asked questions
Everything important about question, placement, reporting, privacy and how the purchase works.
How can I ask in Magento 2 how customers found us?
Is participation in the Magento 2 post purchase survey mandatory?
Is the answer in the Magento 2 post purchase survey linked to the order?
How can I evaluate the answers in Magento 2?
Can guests take part in the Magento 2 post purchase survey?
Is there a free-text field?
Does the Magento 2 post purchase survey lengthen the checkout?
Does the Magento 2 post purchase survey work with Hyvä?
How is the survey different from an NPS survey?
Can I download and install the module myself?
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Magento 2 Post Purchase Survey – Mironsoft