Magento 2 Hyvä Theme for Shoe Stores: New, Fast Design for Your Store

A size chart is the most honest brake on returns that a design can offer, provided people find it and understand it. In the Magento 2 Hyvä theme for shoe stores we place it where the question arises: right beside the size selector, as a panel that opens in place rather than a window that covers the basket. On a phone it appears as a table with a fixed header that can be swiped sideways.

The figures above are a design sketch, not a benchmark for your range. Every maker cuts differently, which is why many retailers keep one chart per brand or per last. We settle with you whether you show a single chart for everything, one per brand, or one per product group, and where the note sits that says a model runs small or large.

• Position: next to the size selector, not hidden in a tab further down
• Conversion: EU, UK and US side by side if your range is international
• Measuring help: a guide to measuring the foot with a sheet of paper and a ruler as its own block
• Note per model: runs small, true to size or runs large as a clearly visible label

In many shoe shops the size choice is a drop-down in pale grey type. The customer taps, scrolls through numbers from 36 to 47 and only then learns that their size is gone. In the Magento 2 Hyvä theme for shoe stores we design the size selector as a row of large tap targets directly under title and price. Sizes in stock are clearly recognisable, sizes out of stock are set apart but still visible.

Half sizes such as 42 2/3 or 8.5 need room. A row of 20 fields has to wrap on a phone without the thumb hitting the wrong one. We agree the details with you: line breaks, field size, highlighting of the chosen size, a note when stock is low. How stock is counted technically remains standard Magento.

Someone who once bought a certain running shoe in 42.5 searches for its successor, not for a running shoe. Good shoe shops mirror that way of thinking: brand, model family, generation, colour. In the Magento 2 Hyvä theme for shoe stores that level gets a presentation of its own instead of vanishing in a flat alphabetical list.

Typical are brand pages with a header and logo, below them the families as tiles with a lead picture each, then the individual models. For brands with many lines, such as road, trail and hiking at an outdoor maker, the layout shows the lines as a row that can be swiped. Which brands you carry, whether you have own labels and how you weight brands in the menu, we settle in the questions.

• Brand page with header image, short description and family tiles
• Predecessor and successor of a model as a link on the product page, if your catalogue connects them
• Brand strip on the home page in the order you choose
• Own labels in the same format as outside brands so they do not look like leftovers

Most shoe customers know their size, so a filter for it is the first one they touch. In the Magento 2 Hyvä theme for shoe stores the size filter gets a fixed, prominent place at the top of the list. Below it come brand, colour, price, material and occasion. On a phone the filter opens as a full screen panel with a counter for matches.

The tile in the list shows picture, brand, model name, price and, if wanted, the number of colours. Whether a second image appears on hover, whether sale prices are struck through and whether the tile shows sizes is up to you. What matters is that the tile does not get crowded: with four columns on a desktop and two on a phone every photo stays readable.

A shoe home page changes more often than in most trades. In the Magento 2 Hyvä theme for shoe stores we therefore build it as a series of areas that can be swapped without effort: a large image field on top, then entry points by audience (women, men, children), then occasions (office, leisure, hiking, celebration), then brands and new arrivals. Which order you want we discuss beforehand.

We plan for the change of season. A block that shows boots in winter should be replaceable by sneakers in March without anyone touching code. The layout uses the building blocks Magento already provides. An additional admin tool for campaigns is not part of the offer.

Anyone selling children's shoes serves a different audience: parents who have to weigh size, width and room to grow at once. In the Magento 2 Hyvä theme for shoe stores children's models get a chart of their own, built on foot length in centimetres, and a printable measuring guide. That saves enquiries and returns because parents see how much space belongs in front of the toes.

Navigation differs too. Instead of searching by brand, many parents search by age, size and occasion, such as first steps, toddler shoes, slippers and school shoes. The layout shows this as a separate branch in the menu. Age labels are a guide, the foot length is what counts.

• Chart by foot length in centimetres with a note on room to grow
• Printable measuring template as a link at the top
• Menu branch by age and occasion rather than brand alone
• Width label for children's shoes clearly visible next to the size

Basket and checkout in the Magento 2 Hyvä theme for shoe stores use the standard areas of Magento and Hyvä. We style them to match your shop but change no flow. In the basket, size, colour and picture of every line are easy to read so customers do not mix up two sizes of the same model. Notes on delivery time and returns sit where the decision is made.

In the customer account, orders get an overview with preview pictures, because nobody remembers article numbers, only how the shoe looked. Whoever plans a return finds the note on your procedure in the account. A return assistant of its own would be a new feature; where you want one, we price it separately.

• Basket lines with picture, size and colour
• Notes on returns and delivery time in a visible spot
• Order overview in the account with preview pictures
• Checkout in the standard flow of Magento and Hyvä

The standard look of Magento has grown over the years and loads a lot of program code before the customer sees the first photo. Hyvä replaces that layer with a very lean one. For you as a retailer this means a product page with twelve photos, six colour swatches and a size row builds faster, and scrolling through a list of 80 sneakers feels smoother on a phone.

In the Magento 2 Hyvä theme for shoe stores we use the building blocks that Hyvä brings: menu, search, mini basket, filters and checkout. Your look is built from them. That keeps the work manageable and later updates simple, because we do not drift away from the foundation. We make no promise about concrete loading times or revenue, since both depend on hosting, image sizes and range.

An agency that looks after a shoe retailer can submit the enquiry for that shop. The details about shop, brands, colours and contact person then apply to the client. For the Magento 2 Hyvä theme for shoe stores nothing changes except the sender: we review the client's shop and tell you where we see effort.

Agencies like to use this when they lack design time or do not use Hyvä themselves yet. We work in agreement with the agency and take care that responsibilities stay clear: who maintains content, who handles hosting, who is the contact for questions? You settle those points in the general questions.

• Enquiry on behalf of the end client is possible
• Contact person and company in the general questions
• Clear separation of design and operation
• Invoice after order acceptance to the party you name

The questions are not a form for its own sake. Every answer changes something in layout or effort. The Magento 2 Hyvä theme for shoe stores asks, among other things, which audiences you serve, how many sizes and widths your catalogue holds, how your size charts are built and how important returns in the customer account are to you.

Two of the ten questions are free text. There you describe where your customers currently get stuck and name shops whose size choice you like. Both help us more than a long list of options.