Magento 2 Birthday Email with an Automatic Coupon
SKU: CUSTOMERBIRTHDAYMAIL1
- automatic email on the birthday with a personal coupon code
- date of birth at registration and in the customer account
- sent only with consent, once per year and customer
- email template per store view, send log in the admin
Einmaliger Kauf · inkl. 12 Monate Updates · zzgl. MwSt.
Magento 2 Birthday Email: a personal occasion that brings customers back
The Mironsoft Magento 2 Birthday Email congratulates your customers automatically on their birthday and attaches a personal coupon code. The code is generated for each customer individually, can be used once and expires after a period you set. The date of birth comes from the Magento customer account or is asked for at registration. The form fields work with Alpine.js in the Hyvä theme.
Automatic sending
A daily cron job finds the birthdays and sends the email without manual work.
Personal coupon
One single-use code per customer based on a cart price rule of your choice.
Date field in the form
Date of birth at registration and in the account, optional or required.
Consent
Sent only to customers who agreed to marketing contact.
Template per store view
Salutation, text and coupon terms adjustable in every language.
Send log
In the admin you see who received which code and when, and whether it was redeemed.
Why the Magento 2 Birthday Email makes customer retention cheap
A birthday is one of the few occasions where a marketing email does not feel like marketing. Anyone addressed personally and given a small benefit remembers the shop. That is why merchants look for a Magento 2 Birthday Email that runs without daily manual work and assigns every customer their own code.
A single-use personal code prevents a coupon from turning up on deal portals. At the same time you keep control over discount amount, minimum order value and validity. Sending requires consent; the legal review rests with the shop operator.
Collecting the date of birth for the Magento 2 Birthday Email
Magento knows a date of birth in the customer account. The module shows the field at registration and in the account, either required or optional, and explains to the customer what it is for. A short sentence such as We will send you a coupon on your birthday creates understanding. Existing customers add the date at their next login, and a reminder in the account asks for it. Only the date is stored, not the age.
- Field at registration and in the customer account
- Required or optional, with an explanatory text
- Note in the account for existing customers without a date
Generating the coupon code in the Magento 2 Birthday Email automatically
You choose a cart price rule as a template, for example ten percent off above a minimum order value. For each customer the module creates its own code from it, with a set length and prefix, redeemable only once and expiring after the configured number of days. The code is only generated when the email is sent, so no stock of unused codes builds up. The discount logic stays entirely in Magento.
- Template from an existing cart price rule
- Single-use code with prefix and validity
- Generated only when sending, no code stockpile
Sending the Magento 2 Birthday Email by cron and with consent
A daily cron job looks for customers whose birthday is today or in an adjustable number of days. It sends only if the customer agreed to marketing emails, for example through the newsletter signup, and only once per customer and year. February 29 moves to February 28 in years without a leap day. The time zone is that of the shop, and a test send to your own address shows the email before launch.
- Sent on the birthday or a few days before
- Only with consent and once per year
- Leap-day rule and test send
Email template and log of the Magento 2 Birthday Email
The email uses the Magento email templates and can be designed per store view. Placeholders supply first name, code, discount, minimum order value and expiry date. In the admin a log shows to whom and when it was sent, which code was issued and whether it was redeemed. Failed sends appear with the reason, and single customers can be excluded from sending.
- Placeholders for name, code, discount and expiry date
- Log with send and redemption status
- Exclude single customers from sending
Where the Magento 2 Birthday Email helps in everyday shop work
Typical situations where a personal occasion leads to a repeat purchase.
Retaining regular customers
A small gesture on the birthday strengthens the relationship with customers who like to order anyway.
Livening up quiet months
Birthdays spread across the year and so bring orders outside campaign periods.
Gift business
A coupon on the birthday invites people to treat themselves or collect ideas for others.
Several countries
Each store view sends in its own language with its own discount rule.
Magento 2 Birthday Email: with and without the module
The difference to manual coupon campaigns.
| Topic | Without module | With Mironsoft Customer Birthday Mail |
|---|---|---|
| Effort | Check a list, write a mail, create a code | Daily cron, everything automatic |
| Coupon code | One code for all, quickly passed on | Single-use code per customer with expiry |
| Consent | Hard to verify | Sent only to those who agreed |
| Evidence | None | Log with sending and redemption |
| Languages | One email for all | Template per store view |
How we set up the Magento 2 Birthday Email for you
The process after you place the order.
Briefing
You set discount, minimum order value, validity and sending time.
Installation
We install the Magento 2 Birthday Email and add the date of birth to registration and account.
Email template
We design the email in the look of your shop, per store view.
Test
We check the test send, leap-day rule, consent and redemption of the code in the cart.
Handover
Your team learns the log and how to exclude single customers.
Scope compared with follow-up email, cart reminder and loyalty points
The follow-up email reacts to orders, the cart reminder to abandoned carts and the loyalty points module rewards purchases with points. The Magento 2 Birthday Email has a different trigger: the customer’s date of birth. It creates a personal coupon code and sends it once a year.
The modules can be combined. The form fields work with Alpine.js in the Hyvä theme, without jQuery and without an additional library.
No download — personal setup instead
The Magento 2 Birthday Email is not listed here as a ready-made download file for self-installation. The purchase is a service commission: we get in touch after the purchase, install the module in your shop and agree on discount, email template and sending time together with you.
Frequently asked questions
Everything important about date of birth, coupon, consent and how the purchase works.
How can I send a birthday email automatically in Magento 2?
How can I ask for the date of birth at registration in Magento 2?
How do I create a coupon code per customer in Magento 2?
Do I need consent for the Magento 2 Birthday Email?
What happens for a birthday on February 29?
Can I design the email per language?
Can I see whether the code was redeemed?
Does the Magento 2 Birthday Email work with Hyvä?
How does this differ from follow-up email and loyalty points?
Can I download and install the module myself?
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Magento 2 Birthday Email – Mironsoft Customer Birthday Mail