Google Tag Manager & GA4 Events for Magento 2
SKU: MGTM
- Just enter your container ID, no code access needed
- GA4 e-commerce events from cart to order confirmation, automatically
- Loads only after cookie consent, GDPR-compliant by design
Einmaliger Kauf · inkl. 12 Monate Updates · zzgl. MwSt.
GA4 tracking without writing a line of code
Enter your container ID and you're done: page views, cart actions, checkout steps and order confirmation are pushed automatically as GA4 events to the dataLayer.
Container ID in the backend
No code access, no deploy needed.
Page view events
Every page load pushed to the dataLayer.
Category tracking
view_item_list for every category page.
Product tracking
view_item on every product detail page.
Add to cart
add_to_cart on every cart action.
Remove from cart
remove_from_cart is captured too.
Wishlist
add_to_wishlist as its own event.
Checkout start
begin_checkout marks the entry point.
Checkout steps
Every intermediate step as its own event.
Order confirmation
purchase event with order value & items.
Product search
Search terms captured as their own event.
UTM capture
Campaign parameters recorded automatically.
Store-view container ID
A separate container per store view.
Cookie consent link
Loads only after consent has been given.
The full journey as GA4 events
Category view, product view, add to cart, checkout steps and order confirmation are automatically pushed as GA4 standard events to the dataLayer — exactly the data structure Google Analytics 4 and Google Ads expect for e-commerce reporting and campaign optimization.
- view_item_list, view_item, add_to_cart, begin_checkout, purchase as standard events
- Order value and item data taken directly from the Magento order
- UTM parameters from campaign links are recorded
Tracking without consent? Not with us
Google Tag Manager itself can process personal data as soon as connected tags (e.g. Google Ads, Analytics) become active. The module can link to Mironsoft Cookie Consent: the GTM script loads only after the visitor has actively consented, instead of firing on page load already.
- A separate container per store view instead of just one global code
- No raw access to sensitive customer data in the dataLayer needed
- Works without a cookie consent module too, then loads on page view as usual
Not a download, but personal setup
Google Tag Manager is not listed here as a ready-made download file for self-installation. The purchase is a service order: we contact you after checkout, install the module and wire up the GA4 events to match your shop.
Your purchase does not include a download link or installation file. Completing the order triggers personal setup by Mironsoft; self-installation is not offered for this product. We will contact you within 2 business days after payment. This offer is aimed exclusively at businesses under German commercial law (§ 14 BGB); no consumer right of withdrawal applies to B2B contracts.
Frequently asked questions
Everything about tracking, GDPR and the purchase process.