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Lighting (B2B)

LIGHTING (B2B) Magento for lighting wholesalers

Magento Shop for Lighting & Luminaire Wholesale (B2B)

An electrician isn't shopping for decor – they're looking for a luminaire with a defined lumen output, the right colour temperature and the correct IP rating, available in time for the job site. A catalogue full of nice product photos without technical datasheets is useless to this audience. With Magento and Hyvä we build B2B shops for lighting wholesalers that model technical data as structured attributes, calculate project pricing cleanly, and connect to ERP and PIM systems.

€30
Fair hourly rate as a baseline
B2B
Customer groups with special pricing
100%
Tailored implementation
€0
Cost of the initial consultation

Lighting is a technical product, not a decor item. An electrician, lighting designer or architect doesn't buy on instinct – they buy on lumens, Kelvin and IP rating, usually for a specific building project with a fixed deadline and a defined budget. An online shop that fails to deliver this data in a structured way, or can't handle project pricing cleanly, loses orders.

This page covers the technical building blocks a Magento shop for B2B lighting wholesale actually needs – from structured datasheets through project pricing and sample stock to ERP/PIM integration – and why that's a matter of solid technical execution, not design alone.

01

Why Magento & Hyvä for lighting wholesalers

Consumer lighting shops sell ambience: mood, design, "does it match the room". B2B lighting wholesale sells something else entirely – technical fitness for a construction project. An electrician compares datasheets; a lighting designer calculates lux values for a tender. A shop that treats both audiences the same ends up serving neither well.

Magento brings the data depth technical B2B catalogues need – structured attributes, customer groups with their own price lists, complex catalogue logic. A Hyvä frontend keeps that depth fast, so an electrician on site can find the right luminaire in seconds instead of digging through a PDF price list.

Trade tool, not decor shopping

Not a consumer showcase, but a working tool: fast search by part number or datasheet value, clear stock availability, prices matched to the customer group. That's exactly what B2B lighting wholesale needs.

02

Technical datasheets as filter attributes

An electrician isn't looking for a "nice luminaire" – they're looking for one with specific technical properties for a specific installation location. If lumen output, colour temperature and IP rating are only mentioned as text in the product description instead of being stored as structured attributes, meaningful filtering in the shop simply isn't possible.

Light output & lumens

Lumen value as its own numeric attribute – filterable and sortable. This lets an electrician find every luminaire above a required brightness in seconds, instead of opening datasheets one by one.

Colour temperature in Kelvin

Warm white, neutral white, daylight white – as a Kelvin attribute with a value range instead of a free-text label. Essential for tenders that specify an exact Kelvin range.

IP rating

IP44, IP65, IP68 – filterable as its own attribute, so outdoor luminaires rated for damp or exposed locations don't accidentally get mixed into indoor-only results.

In public and commercial tenders, light output, colour temperature and IP rating are often hard requirements, not nice-to-haves. A missing or incorrect spec in the shop can mean a planner never finds the matching luminaire in the first place – or it gets returned after delivery for failing to meet the tender spec. Structured datasheets aren't a convenience feature here; they're a precondition for winning the order.

03

Project pricing for large orders

A single luminaire is bought at list price. When the same customer orders 200 units for an office building or a renovation project, different terms are needed – individually negotiated, not squeezed out of a rigid discount grid.

Magento handles this through customer-group pricing, tiered pricing and individual special prices per customer or contract. A quote for a project volume can be stored as its own price set assigned to the customer – traceable in the system instead of a verbal promise nobody remembers later.

Negotiated terms, cleanly recorded

Individual project pricing isn't an exception handled outside the system – it's a regular price type, tied to customer, customer group or time period, and traceable for sales and customer alike.

04

Sample & demo stock

Before a lighting designer orders 300 recessed spotlights for a hotel project, they want to hold the fixture, see the light colour in the actual space. A datasheet alone doesn't replace that step, especially for high-value or design-driven projects.

Samples as their own product type

A separate sample product alongside the regular article, either priced or offered free above a minimum order value – clearly distinguished from the catalogue item instead of handled ad hoc by email.

Demo stock with a return deadline

Loaned demo units for planners, with a stored return deadline and an optional deposit – tracked in the system as its own order status, so nothing quietly disappears from the warehouse.

Credited against the order

If a successful sample evaluation leads to a bulk order, the sample cost can be automatically credited against the project order – traceable instead of a manual refund note.

05

Stock levels for project business

A construction schedule doesn't forgive delivery delays. When a building's electrical fit-out is tied to a fixed date, the ordered quantity of luminaires has to be reliably available – not "usually", but backed by a firm answer on delivery timing.

Magento's Multi-Source Inventory maps real stock across multiple warehouses and makes quantities reserved for project orders visible. That way sales can immediately see whether an order for 500 recessed lights exceeds available stock – before a delivery date gets promised that nobody can keep.

Availability as a firm statement

Instead of a blanket "in stock", the system shows the quantity actually free for sale, accounting for stock already reserved for project orders – the basis for realistic commitments to electricians and site managers.

06

Electricians & planners as a B2B customer group

Not every visitor to the shop should see the same prices. A registered electrical contractor gets different terms than a private end customer – and both should be served cleanly in the same system, on the same B2B foundation.

Dedicated customer groups

Electrical contractor, lighting designer, general contractor – each group with its own price level, its own payment terms and its own access to project features like quote lists.

Prices hidden until login

Net trade prices only become visible after login. Anonymous visitors see the catalogue but no B2B terms – keeping end-consumer pricing separate from trade pricing.

Approval after verification

New trade-account registrations can be tied to manual or automated verification (e.g. VAT ID) before trade pricing and payment terms are unlocked.

07

ERP/PIM integration & why mironsoft

Lighting catalogues quickly reach tens of thousands of items with countless datasheet attributes – nobody maintains that by hand in the Magento backend. A PIM integration feeds centrally maintained product data, technical attributes and images into the shop, while an ERP interface keeps stock, pricing and orders in sync with your business system. We bring the same radical price transparency to this as to every project: €30 an hour, no hidden flat fees for the integration.

01

Analysis

Catalogue size, datasheet attributes, existing ERP/PIM and customer groups – clarified free of charge in the initial consultation.

02

Concept

Attribute structure, interface mapping, pricing logic and customer groups are worked out concretely.

03

Implementation

Hyvä theme, PIM/ERP integration, pricing and stock logic are built with regular progress check-ins.

04

Go-live & support

After launch, we take on ongoing maintenance and further development if you want us to.

Requirement Single order, electrician Project business, construction
Order volume Single items up to small quantities Larger volumes, often split across several batches
Pricing model Trade price for the customer group Individually negotiated project price
Delivery requirement Available short-term, standard shipping Tied to construction schedule, possibly partial deliveries
Sample evaluation Rarely needed Often evaluated upfront via samples or demo stock
Typical scope Webshop project with a clear scope Custom quote based on effort, €30/hr

Let's talk about your lighting shop

Whether it's trade sales to electricians or project business built on tenders – in a free initial consultation we get an overview of your catalogue, your datasheets and any existing ERP/PIM systems, and show you what a demo could look like for your product range.

Request a demo

Frequently asked questions about the Magento shop for lighting wholesale (B2B)

How do we map light output, colour temperature and IP rating as filters in the shop?

Each technical property is set up as its own product attribute – lumens and Kelvin as numeric value ranges, IP rating as a selectable attribute. These attributes then automatically become available as layered navigation (filters) in the category.

Can we store individual project pricing for large orders in the system?

Yes. Customer-group special pricing and individual per-customer terms let you document negotiated project prices cleanly in the system, instead of agreeing them verbally and recalculating them manually on every quote.

How is sample and demo stock managed?

Samples are managed as their own product type, separate from the catalogue item. Demo units can be issued with a return deadline and an optional deposit, and credited against the project order once a bulk order is placed.

Can our existing ERP or PIM system be connected?

In most cases, yes. A PIM integration for product data and an ERP interface for stock, pricing and orders keep existing systems in sync with Magento instead of maintaining data twice.

What does building a B2B shop for lighting wholesale cost?

That depends on catalogue size, attribute depth, customer groups and the scope of ERP/PIM integration. We calculate transparently at our hourly rate of €30, either as a fixed price or with a cap.