Page 10 - SEO

Content decay describes the gradual decline of rankings and traffic on content that used to perform well, without any single obvious cause. Unlike a sudden ranking drop after a Google update, this process unfolds over months and is therefore often only noticed once traffic has already fallen noticeably. This article covers the most common causes, a practical monitoring setup for early detection, and a clear decision framework for updating, consolidating or removing affected content.

Many GEO claims online rest on a single content change, followed by a perceived improvement in citation frequency, with no control group or time series comparison at all. Real GEO case studies need a methodology that separates correlation from causation, so decisions rest on solid data instead of individual anecdotes.

More and more users no longer type their question into a classic search engine, they ask ChatGPT, Perplexity, or an AI assistant built into their operating system directly. These systems often answer the question outright and cite individual sources as evidence instead of returning a list of links. That creates a new task for website owners, one that differs from classic SEO yet remains closely related to it: shaping content so a language model recognizes it as a reliable source worth citing.

Running the same store for Germany, Austria, and Switzerland almost inevitably produces near-identical content across several language variants. Without correctly set hreflang attributes, Google often treats these variants as confusing duplicate content, gives away visibility in individual country markets, and sometimes ranks the wrong version for the wrong audience.

Google AI Overviews and the Search Generative Experience are fundamentally changing how users perceive search results and how many clicks even reach websites anymore. This article explains how AI-generated summaries are created, which content gets cited as a source, and which structural and content measures shops and websites can use to specifically improve their visibility in AI search results.

Every new customer review gives a product page fresh, unique text that no competitor can copy. User generated content is at the same time a freshness signal for search engines, a source of natural keyword variety, and the basis for star ratings in search results, provided Review schema is implemented correctly and moderation is organized cleanly.

Noindex, canonical, and robots.txt are repeatedly confused or combined incorrectly in practice, even though they serve fundamentally different technical purposes and address different problems. Using these three tools incorrectly risks no effect at best and, at worst, important pages disappearing from the index or duplicate content growing unchecked. This article gives a clear decision framework that lets you immediately determine the right tool for any typical duplicate content or crawling problem.

Multilingual Magento stores rarely fail because of the translation itself, they fail because of the technical architecture behind it. Setting up store views, URL structure, hreflang linking, and language switchers cleanly avoids duplicate content, prevents lost ranking signals, and makes every language version independently visible in its own Google search, without forcing users into redirects they never asked for.

Category pages are the commercial backbone of every Magento store, yet many merchants give away visibility here through duplicate content, poorly placed text, uncontrolled filter URLs and outdated pagination strategies. This guide shows, with practical examples, how to configure text placement, layered navigation, canonical tags, pagination and CMS blocks so category pages rank and convert sustainably in Magento.

Pinterest is often dismissed as a pure inspiration network, but technically it works like a visual search engine with its own ranking algorithm and long-lived content. Rich Pins automatically pull price, availability, and product data straight from the website instead of being maintained by hand. For online shops with visually strong products, Pinterest SEO is therefore an independent, plannable traffic channel that reaches far beyond the lifespan of a single social media post.