When conversion has stagnated or slowly declined for months without an obvious cause, more guessing rarely helps, a systematic
e-commerce audit does. Unlike a spot check for a single bug, an audit reviews the store along clearly defined areas, from technical SEO through performance and conversion to security, and ends with a prioritized action list instead of a loose collection of observations. This article shows how such an audit actually runs, which review areas need to come together, and how to prioritize the findings sensibly.