Page 17 - SEO

Layered navigation is essential for Magento shops with a large assortment, since it lets customers narrow products down by size, color, brand, or price. From an SEO perspective, however, this exact flexibility creates a structural problem: every filter combination theoretically generates its own URL, quickly turning a single category page into thousands of nearly identical variants. This article shows how to get this duplicate content risk under control with a clear canonical strategy and a deliberate selection of indexable filter combinations.